Spike Jones was born in Dallas, Texas. Not that you should care, since Spike will never ask you where you’re from, either. After graduating from the “I can’t dance” cult of Baylor University with degrees in Environmental Studies and Journalism (read: tree-hugging hippie writer), he explored these United States and finally settled at a place they call the Brains on Fire back in the Year of the Golden Dragon (2000).

Brains on Fire? It’s the identity company that helps organizations become movements. Spike (Spike to his friends) began there as a storyteller at Brains on Fire and now handles new business hounding and strategic development of word of mouth movements for companies including BMW, Rawlings Sporting Goods, Dagger Kayaks, Don Pablo’s Mexican Restaurants, Fiskars Brands, Yakima, Perception Kayaks and Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement).

Spike sits on the Board of Directors for the Word of Mouth Marketing Association (WOMMA) and is the agent of enlightenment at speaking gigs including various private events (Michelin, Biltmore Estates, Susan G. Komen Foundation), the National Society of Collegiate Scholars, the Public Relations Society of America and the Association of National Advertiser's Senior Think Tank Committee.

Labeled “one to watch” from an anonymous answerer to our Net Promoter Survey, Spike is smart, good looking, athletic, persuasive and a rock star inside his own head. He also never passes up a chance to write his own bio.