Rob Neppell is founder and president of Kithbridge, Inc. (see booth 310) and is best known online by the pseudonym "N.Z. Bear". In 2002, Rob created the first and still-definitive blog tracking system, The TTLB Blogosphere Ecosystem, and over the past six years has earned a reputation as one of the key innovators in the new world of weblogs and citizens' media. For his efforts online, Rob was awarded the first-ever “Blogger of the Year” award in March 2007 at the Conservative Political Action Conference, and is a member of The Heritage Foundation's New Media Advisory Board. Rob is co-founder with Instapundit's Glenn Reynolds of Porkbusters, and spearheaded the "Secret Hold" effort which resulted in the passage of the historic Federal Funding Accountability and Transparency Act. In September 2007, in recognition of his work as founder of The Victory Caucus, Rob was honored to be invited to the White House with a small group of bloggers to spend an hour with President Bush discussing the war in Iraq and the role of online media in the educating the public about the conflict.