Nicki Dugan, senior director of corporate communications at Yahoo!, is editor of the company's official corporate blog, Yodel Anecdotal. It launched in August 2006 as "Yet another self-serving corporate blog" with the mission of providing insights into the company, its people, its culture, and the things Yahoos think about in the shower. A year later, it was named a 2007 PR News Platinum PR Award finalist. Yodel covers company news, emerging trends, behind-the-scenes commentary, employee profiles, user stories, guest opinions, and includes videos and podcasts. All this while attempting to faithfully avoid regurgitation of product press releases. Contributing voices range from CEO Jerry Yang to summer interns. The blog has been lauded for having the cahones to accept comments of all flavors.
Prior to joining Yahoo! in 2000, Nicki represented consumer internet brands such as Yahoo!, Mapquest and Reel.com at Niehaus Ryan Wong, the tech PR agency that presided over the halcyon days of the Internet boom (and may it rest in peace). She also served as editorial director at Sheila Donnelly & Associates of Honolulu and as senior editor at Travel Holiday magazine. Nicki received a B.A. in English from Franklin & Marshall College. She has no spare time.