I'm a new media strategist for Voce Communications, a mid-size silicon valley consultancy. At Voce, I oversee a small team of specialists focused on new media strategies and tactics for tech companies. I have architected and implemented new media programs for several brands. Currently, I'm working with Yahoo!, eBay, PlayStation, NetApp, Oracle, VeriSign, and several others on their new media programs. I'd like to think I have the experience and the perspective to really talk candidly about what it takes to use - and misuse - the social web for business.