Micah – who upon his original introduction to the Lijit team was described as “scary” and “tattooed” – is a 14-year veteran of the Marketing and Advertising space. He parlayed his love for those functions and desire into creating his own search marketing agency, Current Wisdom, which he sold in January 2007. Armed with Kyle, the trusty Robotic Dinosaur, Micah travels the planet in search of strategic alliances and new business development opportunities that drive revenue for Lijit and value for our users. Micah writes about his philosophy of succeeding through failure on his blog Learn To Duck at [learntoduck.com].