Matthew Sheffield is president of Dialog New Media, a marketing firm specializing in political technology for campaigns, non-profits, and businesses. Working with the Media Research Center, he created NewsBusters.org in 2005 as the first-ever collaboration between a major Washington policy group and the blogosphere.

In 2006, Sheffield launched "NewsBusted," a twice-weekly fake news comedy show that is one of the most popular political vlogs on the web.

A weekly technology columnist for the Washington Times, Sheffield and his work have been quoted and cited by every major American newspaper and cable news channel.