Liz Strauss works with businesses, universities, and service professionals in the UK and US who want to identify their customer demographics and build stronger relationships with customers though social media and influencer marketing. She has developed working relationships with publishers in the UK, Australia, Europe, Canada, and the USA, and served as VP of product development and International Publisher for Sundance Publishing. Liz is a founder of SOBCon -- Biz School for Bloggers, the annual online business and social media conference in Chicago. She is also author of Successful-Blog.com and LizStrauss.com.