James Andrews, Vice President, Ketchum Interactive|Founder, TheKeyinfluencer.com|Expert Blogger, FastCompany.com

James Andrews is the Vice President, Director at Ketchum Interactive specializing in the creation of online media/blogger strategy, web/application development, and content production. Ketchum Interactive clients include FedEx, Monster.com, Weight Watchers, Geek Squad, Wendy’s and Nokia. Andrews is based in Atlanta and manages a team of developers, designers and strategists based at Ketchum South.

Andrews has been working in the area of interactive/new media and non-traditional marketing for 15 years holding senior titles at Columbia Records, Ecko Unlimited and Isobar/Carat. His experience with brands such as Current TV, Sprite, Vibe Magazine and Proctor & Gamble places him in a unique category of executives that understand the convergence of both new media, content and digital lifestyle.

James blogs at Fastcompany.com as an Expert Blogger. He also maintains a blog at www.thekeyinfluencer.com where he covers the “business of pop culture” via news and interviews that span technology, new media, music business and youth/urban culture.

James Andrews attended UCLA, grew up in Silicon Valley, and lives in Atlanta with his wife and two children. He is an active speaker globally and is frequently quoted on the subjects of digital media, entertainment and innovative branding/marketing approaches.