Gina McCauley was named to Essence magazine's list of the 25 Most Influential African-Americans of 2007 for her work on What About Our Daughters?, a blog dedicated to combating negative portrayals of African-American women in popular culture. She is the founder of Blogging While Brown, the first international conference for bloggers of colour, and Michelle Obama Watch, which follows the good, the bad and the ugly of the media's coverage of Michelle Obama. In addition to blogging, she is a freelance writer and her work as appeared in The Guardian, ESSENCE.com, and ESSENCE Magazine.