Frank Eliason is currently the Director of Digital Care for Comcast. This basically means he and his team surf the net, learning from Customers and assisting when possible. Frank joined the Comcast Customer Service Team in Philadelphia in September, 2007. Besides the social media channel, Frank and his team review feedback and work to create a better Customer experience by reviewing Customer comments submitted through email or posted in forums on the Comcast website. Frank has become best known as ComcastCares on Twitter. The efforts of his team have been recognized by many news organizations, including the New York Times, ABC News, and the Philadelphia Inquirer.

When not at work, Frank can be found spending time with his family, playing with new electronic gadgets and talking to people on the internet. Frank is married to Carolyn and his children are Lily, Robyn, and Gianna. His first exposure to social media was not listening to Customers, but rather communicating about the health of his daughter Gianna, who was born premature. Years later when she was diagnosed with cancer, Frank and Carolyn again communicated through their website. Gia passed away in 2004, shortly before her 4th birthday. Through the website they have found many great new friends from around the world. In Gia's memory, when possible, Frank and Carolyn work to support many of the charitable organizations that helped them.