Anne Plese is responsible for developing and executing Cisco’s world-wide go-to-market strategies and for Cisco in the data center market – a US $86B market.

Plese holds a leadership role in expanding Cisco’s traditional marketing tactics and strategies around how Cisco’s brings new technology to new and existing markets. This includes integrating creative and measurable strategies around social media, word-of-mouth marketing, and blogging with traditional investments across the marketing mix. Plese launched one of Cisco’s most successful online blog communities today: http://blogs.cisco.com/datacenter/ averaging over 100,000 RSS hits over the past year.

Plese originally joined Cisco in 1999, holding senior management positions within Cisco’s Internet Business Solutions Group and corporate marketing organization. In 2006, Plese became an authorized Duct Tape Marketing coach.

Previously, Plese held senior management positions in the high-tech and financial services industries, with over 15 years in the enterprise, SMB, and service provider market segments. Plese graduated from Oregon State University a really long time ago…with a degree in business administration.