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Real Estate Blogworld (Rebw) Track
Friday, Sept. 19, 2008Print this page
Master the Key Points of Web Client Conversion, From Click to Close
10:00 AM - 11:15 AM, RE101
Mariana Wagner is a licensed real estate broker and co-owner of the Wagner iTeam (Keller Williams Realty) in Colorado Springs, Colorado. Mariana is a Blog Coach and technology trainer for Keller Williams Realty. Mariana maintains her main rel estate blog, as well as several niche-blogs, a KW-focused training and coaching and blogging blog, and is a writer for the online national real estate magazine AgentGenius.com.
Video Marketing Tools & Strategies to Help Your Business Go Viral
10:00 AM - 11:15 AM, RE102
Morgan Brown is the Drector of Marketing for TurnHere. With a strong background in online marketing, Morgan brings nearly 8 years of experience in web development, search optimization and marketing, permission marketing, loyalty program development, online application development and new media marketing. Morgan joined TurnHere from New Day Trust Mortgage where he was the chief marketing officer responsible for brand development, online marketing and direct response online lead generation. Prior professional experience includes online marketing positions at Interactivate, an online marketing agency, where he worked to develop online marketing and new technology strategy solutions for well-known consumer brands Sunkist, Little League Baseball, Sony Pictures, San Diego Padres, MasterCard, Nickelodeon, Universal, and others and SalesMountain.com a consumer retail price search engine. Additionally, Morgan has written several published articles and maintains the well-respected finance blog blownmortgage.com for which he was named to "Inman News Top 25 Most Influential Real Estate Bloggers" for 2007.
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Sept. 19 at 5:00 PM: The Pitch
I've been working in the Internet industry since 1995. I've done so along side some of the smartest and most creative people in the industry on the development of web applications, marketing systems and back office tools for a wide variety of industries from retail to health care and everything in between. Most of my career has been centered on developing web based marketing, productivity, analytic and listing tools for the real estate industry including the development of some of the web's first search able listing sites. I crafted the idea for MLBroadcast.Com in 2006 along with my business partners because I feel that syndication of listings and their enhancements are one the most effective ways to expose content and generate dynamic search engine results. Mike's Corner is a blog dedicated to helping real estate professionals get the most out of the web 2.0 and social media. Our goal is to explode myths, share some knowledge and engage in what has become referred to as the RE.net in a meaningful and mutually profitable way.
Daniel is a REALTOR near Charlottesville, Virginia. Daniel began his real estate career in 2003, after graduating from the University of Delaware. Daniel began blogging in 2005 as a way of informing his clients and customers about the Charlottesville area. Since discovering the power of blogging, Daniel has tried to share the power of social media with others. He views social media as a powerful tool that serves to strengthen the relationship between real estate agents and their customers and clients. A strong believer in education and professional development, Daniel is eager to share what he has learned with others and to show agents how social media can improve their business and at the same time enhance their profession.
How to Write a Blog that Firmly Establishes Your Expertise
11:30 AM - 12:45 PM, RE202
Dan is a widely-recognized mortgage expert among national press and his wildly popular mortgage industry blog, The Mortgage Reports, has been featured by the New York Times, the Wall Street Journal, the Boston Globe, and the Chicago Tribune. A Pennsylvania State University graduate with a B.S. in Finance, Dan began his professional career as a software engineer for PriceWaterhouseCoopers, and later served Bank of America as an Assistant Vice-President. Advising and educating leaders of Fortune 500 companies, Dan helped corporations save millions of dollars using sophisticated data synchronization tools. Dan later realized that his work was benefiting corporations, but he was doing very little to help individual people. Reflecting on his own experience as a homeowner and mortgage applicant, he embarked upon a career in mortgage lending. As mortgage volume decreases across the country, Dan's client base has grown at a rapid pace because he has approached homeowners the same way he approached the Board Room -- by providing enough facts and education to help people make intelligent decisions about money.
Social Networking with Photographs
11:30 AM - 12:45 PM, RE201
Teresa Boardman is a Realtor with Keller Williams in St. Paul, MN. She started The St. Paul Real Estate Blog as an experiment in 2005 and gained national and local attention, with write ups in the Chicago Tribune, the Boston Globe, the LA times, and Realtor magazine. Her blog focuses exclusively on the city of St. Paul, Minnesota and contains over a thousand individual posts and more than a 2,000 photos of the city. The blog is used as an example of the best practices in web 2.0 marketing. Boardman was named one of the top 25 most influential bloggers in 2007 by Inman news and is considered an innovator and leader in Web 2.0 marketing. Boardman is also a columnist for Inman news, a contributor to Agent Genius, and the Real estate tomato. She speaks and teaches a class for real estate professionals.
Active Rain VS Word Press
2:00 PM - 2:45 PM, RE302
I have the pleasure of serving on Support Staff with ActiveRain, the world's largest On-Line Network and Blogging Platform for Real Estate Professionals. I am currently studying for my Broker's License test here in WA State. I have finished all the required course work. In addition, I am becoming a certified trainer, and have been working on preparing a course of study for the Washington Association of Realtors on "Real Estate Blogging." I co-author/manage a local blogsite in the Western Puget Sound WA entitled, www.SoundBiteBlog.com
Getting Great Content Out of Your Contributors
2:00 PM - 2:45 PM, RE301
Dustin Luther first hit the real estate scene when he founded Rain City Guide, a popular real estate blog that covers the Seattle market. Currently he runs an industry website, 4realz.net, that has led to him speaking before some of the most influential groups in real estate on issues related to blogging, social networking, and the impact that online technology will have on the industry. As a speaker, Dustin is able to bridge the gap between what is possible on the web with what is practical for real estate professionals. His presentations are always fast moving, informative, entertaining and educational. Not only has he been featured in the NY Times and the LA Times as a leader in using the internet to drive real estate business, but Dustin was also nominated by Inman News as one of 10 people to watch in 2008.
What to Do when Google Doesn't Love You
3:00 PM - 3:45 PM, RE402
Kelley is a licensed REALTOR® in the state of Arizona and takes over 30 credits of continuing real estate education every year to stay current. Kelley graduated Cum Laude from the University of Arizona with a Systems Engineering degree with a specialty in software systems. Kelley has spent the majority of her professional career working as a real estate agent in Tucson, AZ. Kelley has been recognized as one of the top 2% of agents in the nation based on production. Before becoming a Realtor®, Kelley worked as an engineer for some of the largest engineering firms in Tucson including Raytheon and Siemens.
Creating Referral Networks
3:00 PM - 3:45 PM, RE401
Todd Carpenter is creator of lenderama.com, the first and largest B2B mortgage industry blog, and founder of mariah.com, a network of Real Estate 2.0 web sites. Todd's efforts have received coverage in Investor's Business Daily, Inman News, RIS Media, & Inside Mortgage Technology. He has a sixteen year career in mortgage lending and real estate web marketing.
Getting Traditional Media Exposure Using New Media
4:00 PM - 4:45 PM, RE501
Jim is a realtor and real estate blogger in Charlottesville, VA. The author of www.RealCentralVA.com and a graduate of the Virginia Military Institute in 1998, Jim has always been intrigued by technology, started blogging in January 2005, and has been growing his business ever since. Jim has a unique perspective on real estate. Both of his parents are realtors, and he grew up answering the phones in their office. This perspective, of knowing real estate from the time MLS books were prevalent to today's fractured MLS gives him a different perspective from many. Active in his local and state realtor associations, Jim served recently on the NAR MLS PAG. Jim is also the author of www.realcrozetva.com, a hyper-local blog in Crozet.
How to Bring Your 1.0 Brokerage into a 2.0 World
4:00 PM - 4:45 PM, RE502
Brad Coy has joined the family business standing on the shoulders of giants. A licensed sales associate, Brad is a part of the second generation at San Francisco Real Estate Services, a boutique company serving the community for 20 years. Having a diverse background of knowledge, a high level of integrity and a personal history with many of the wonderful neighborhoods of the city helps facilitate the real estate process for his clients in realizing their dreams.
I'm the Chief Evangelist (& operating broker) at Diamond Dwellings™ Realty based near Atlanta, Ga. I like to write stuff like this in the first person, that way it's "just you and me talking". That's kind of the way we operate -- no stuffy corporate stuff. Just hard work & results, etc. We started Diamond Dwellings 18 months ago because we saw an opportunity to build a new kind of brokerage -- one that truly leverages all the cool new web 2.0 tools. We made Diamond Dwellings very scalable, so lots of other agents & brokers could benefit from the platform. We're rolling that out now across the US Our local blogs all share a common brand of URL such as MiamiDwellings.com, VegasDwellings.com & PaloAltoDwellings.com. We're also developing demographic niches like GolfDwellings.com, RanchDwellings.com and EquestrianDwellings.com
Pat is currently co-Founder, Managing Principal of Domus Consulting Group, a management consulting firm working with real estate brokerages, title insurance companies and Web 2.0 companies to develop technology marketing strategies. He worked for eight years in New York City and Tokyo as an investment banker on Wall Street, culminating as the Head of US Investment Banking for a leading Japanese investment bank. He left Wall Street in 1998 to manage the business development and financing activities at internet technology and real estate companies. He received an MBA at Columbia University where he was a Chase Manhattan Bank Fellow.
The Pitch
5:00 PM - 5:45 PM, RE602
Morgan Brown is the Drector of Marketing for TurnHere. With a strong background in online marketing, Morgan brings nearly 8 years of experience in web development, search optimization and marketing, permission marketing, loyalty program development, online application development and new media marketing. Morgan joined TurnHere from New Day Trust Mortgage where he was the chief marketing officer responsible for brand development, online marketing and direct response online lead generation. Prior professional experience includes online marketing positions at Interactivate, an online marketing agency, where he worked to develop online marketing and new technology strategy solutions for well-known consumer brands Sunkist, Little League Baseball, Sony Pictures, San Diego Padres, MasterCard, Nickelodeon, Universal, and others and SalesMountain.com a consumer retail price search engine. Additionally, Morgan has written several published articles and maintains the well-respected finance blog blownmortgage.com for which he was named to "Inman News Top 25 Most Influential Real Estate Bloggers" for 2007.
Inspired by Redfin.com’s ‘Wall of Shame’ blog category, Jeff started TheXBroker.com in August of 2006 as a vehicle to express his industry knowledge and provocative opinion. Never one to shy away from a good debate and in constant need to have the last word, he’s been an active adversary of traditional real estate and mortgage business since running his own brokerages.
A serial entrepreneur and Internet veteran, George Favvas has over 13 years of broad experience in sales, marketing, product management and development. At SmartHippo.com, George leads the product development teams with a view to developing the next generation of user-centered financial service applications. George is also co-founder and CEO of Reflexity, a profitable company providing customer acquisition services to major financial institutions. Previously, George served as Director of Internet Communications and Senior Business Development / Engagement Manager at consumer software developer Zero-Knowledge Systems (now Radialpoint, Inc). Prior to that, George co-founded Interfusion Internet Strategies, Inc, an early provider of Internet connectivity and development services to mid-size companies, and managed the web services division at TotalNet, an Internet service provider.
With more than 14 years in the mortgage industry, Mike has the ability to find the programs and loans that best fit his clients needs. Mike writes a daily blog, "Mike's Minute". He's a consumer advocate against Mortgage Fraud and Foreclosure Scams. Mike's writings have garnered national attention on numerous platforms including Zillow.com and Trulia.com and Lenderama. Mike is a frequent guest as a mortgage expert on local television and radio shows. He also holds educational seminars on a regular basis. Mike was raised here in the Bay Area, and still lives in Concord with his family. He enjoys motorcycling and sport touring, hockey, fine wines, racing, and Porsches
Using & Abusing the Latest 2.0 Tools
5:00 PM - 5:45 PM, RE601
Jeff has over twenty years experience as both a successful entrepreneur and a senior executive in a large corporation. As company founder and CEO he led J.J. Grace, Inc. (dba AdOut, TheSpecDept.com, TSA Design Group) to the Inc. Magazine list of the 500 fastest growing companies in America and the following year won Cisco's Growing With Technology Award recognizing innovative companies networked for growth. As a senior executive and Group President of Vertis, Mr. Turner brought the needed vision and leadership to a highly diversified corporate Group and integrated the operations, the focus and the spirit of that Group back into the organizational mainstream. Throughout his career, Jeff has excelled at bringing extraordinary vision, creativity and innovative solutions to challenging situations.
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