Monetization Track
Making Money Online with a Blog
11:00 AM - 12:00 PM, S205
Big-time money making bloggers provide live insights on how they would monetize user submitted blogs. Get real-time strategy and tips from the minds of professional bloggers who make money blogging. John Chow is the founder and CEO of TTZ Media Inc., an advertising network that provides shopping comparison banners to its affiliate sites. He is also the creator of John Chow dot Com, one of the most successful personal blogs on the Internet. John is best known for showing the power of blogging when he used his blog as an income case study. He took the blog from $350 per month to a over $27,000 per month in just one year.
See also:
Sept. 21 at 12:15 PM: How to Deal with Trolls, Spammers & Sock Puppets
Brian Clark is a new media writer/producer, entrepreneur, and recovering attorney. A ten-year-veteran of Internet publishing, Clark has racked up millions of dollars in sales thanks to a mix of targeted content and direct response copywriting.
Brian is most well known in blogging circles for Copyblogger, a resource for online copywriting and social media content strategies. Copyblogger has over 40,000 subscribers and is one of the most popular blogs in the world according to Technorati.
See also:
Sept. 20 at 5:00 PM: Search Engine Optimization, SEM & New Media
At the age of 15, Zac Johnson began making money online designing web site banners for $1 each. A self taught entrepreneur, Zac's been making money online for over 10 years and been involved in nearly every facet of affiliate marketing. Still a one man company, a recent highlight of Zac's success is "How I Made $860,538.38 Profit in 4 Months!" from one web site, and can be read at his Super Affiliate blog.
Zac's latest focus is his personal blog "Inside the Secret Life of a Super Affiliate"; www.ZacJohnson.com, where he provides readers firsthand accounts of his experiences, successes & failures. In addition to his own success stories, Zac reviews affiliate networks and informs readers how & where they should be making new money. He plans on releasing a case study of his secret tips free through his blog instead of in an ebook. Zac's blog has grown to over 3,800 subscribers and has referred over $250,000 in new business to his advertisers and network partners within it's first year of going live.
Jim Kukral is a web marketer, speaker, award-winning blogger, customer evangelist, writer, online monetization expert, and well, a bunch of other things.
For years Jim has been working on the bleeding edge of web marketing and business. From owning his own web firms to consulting for some of the world’s largest companies, Jim Kukral has experienced just about everything web related you can think of. That’s why Jim has become one of the Industry’s most sought after consultants and public speakers.
When Jim isn’t speaking or consulting to top Fortune 500 clients, Jim spends his business hours as the owner of Scratchback.com
See also:
Sept. 20 at 2:45 PM: Making Money with Podcasts: Video & Audio
Darren Rowse - Digital Photography School (Editor), ProBlogger (Editor)
Darren Rowse is best known for his blog ProBlogger - a community centered around helping bloggers improve their blogs and find ways of building an income from the medium.
Darren has been a full time blogger since 2005 on blogs like Digital Photography School (a blog helping digital camera owners to get out of Auto mode) and has recently co-authored the book 'ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income' (Wiley) with Chris Garrett.
Darren is also one of the co-founders of b5media - a blog network with over 350 blogs.
Darren's passion is helping bloggers learn how to reach their potential as bloggers and he looks forward to connecting with bloggers of all stages in their development at Blog World Expo.
See also:
Sept. 19 at 11:15 AM: b5media Blogger Summit: How to Find Readers for Your Blog
Sept. 19 at 3:30 PM: How to Hire a Professional Blogger For Your Business
Sept. 21 at 3:00 PM: Avoiding Disaster: How Not to Use Social Media
Jeremy Schoemaker - ShoeMoney (Editor)
From Unemployment to eight figures in only four years, Jeremy "ShoeMoney" Schoemaker is a blogger's "American dream." Starting with absolutely, no capital he educated himself and began building ecommerce sites to earn revenue. During this time he started blogging his experiences at Shoemoney.com and then used the blog to spring board new companies like Auctionads, which had one of the most impressive launches of any online advertising company ever. Jeremy continues to launch new startups and also chronicles his adventures on his blog.
Affiliate Marketing Secrets for Bloggers
12:15 PM - 1:15 PM, S305
Learn the secrets the top affiliate marketers usually keep to themselves. Turn your blog into a referral machine! Mike Allen - The Blog @ Shopping-Bargains
Mike Allen founded Shopping-Bargains.com in February 1999 and currently
serves as President and "Chief Executive Shopper." Mike attends the major
affiliate marketing conferences, has presented at Affiliate Summit and the
Performics Client Summit, and has been quoted in Revenue and Electronic
Retailer. Mike serves on the LinkShare Affiliate Advisory Board, the
Affiliate Summit Advisory Board and the PartnerCentric Advisory Board. He
also writes at ReveNews, a blog devoted to affiliate revenue news and
opinion, and the Shopping-Bargains blog. Recently Mike authored a chapter
for the Military Family Money section of the book entitled Your Military
Family Network: Your Connection to Military-Friendly Businesses, Resources,
Benefits, Information and Advice (2008). Mike also is a regular commentator
in the GeekCast.fm presented weekly RedHatBlueHat political podcast. In
2007, on behalf of Shopping-Bargains.com, Mike received the Mississippi
Business Integrity Circle of Honor Award from the Better Business Bureau of
Mississippi.
Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored the book Successful Affiliate Marketing for Merchants and publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs daily on affiliate marketing at blog.AffiliateTip.com and co-hosts the weekly Affiliate Thing podcast, as well as the weekly GeekCast.fm Show. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.
Tim Jones - The Real Tim Jones
Tim Jones has been working with internet projects and affiliate marketing for the last 8 years. Tim is the co-founder and CEO of DestinationsInFlorida.com; a travel site that focuses on the number one travel destination in the world, Disney World. This company revolutionized the way Disney travel is sold.
He authors several blogs and maintains several affiliate marketing sites, including TheRealTimJones.com. Tim participates on the RedHatBlueHat political podcast weekly, presented by the geekcast.fm network of podcasts. Tim attends and speaks at many conferences including Affiliate Summit, BlogWorldExpo, RocketPlace, and the Disney Earmarked Conference.
Making Money with Podcasts: Video & Audio
2:45 PM - 3:45 PM, S405
Is it possible to generate revenue from doing video or audio podcasts? Yes it is. Our panel will show you how. J.B. Glossinger is the founder of MorningCoach.com, an online community that
has quickly blossomed into the world's largest real time personal development Web site. From Argentina to Zimbabwe, loyal listeners in more than 80 countries tune in daily to hear his podcast, skyrocketing it to the top spot on iTunes Health. In addition to his work on MorningCoach.com, J.B. also founded the innovative media-marketing firm ViralKungFu, Inc., a company specializing in social and traditional media. JB is a personal development coach, a well-regarded keynote speaker and the author of Get Out Of Neutral. He has an MBA and a PhD in Metaphysics.
Jim Kukral is a web marketer, speaker, award-winning blogger, customer evangelist, writer, online monetization expert, and well, a bunch of other things.
For years Jim has been working on the bleeding edge of web marketing and business. From owning his own web firms to consulting for some of the world’s largest companies, Jim Kukral has experienced just about everything web related you can think of. That’s why Jim has become one of the Industry’s most sought after consultants and public speakers.
When Jim isn’t speaking or consulting to top Fortune 500 clients, Jim spends his business hours as the owner of Scratchback.com
See also:
Sept. 20 at 11:00 AM: Making Money Online with a Blog
Gary Rosenzweig has been producing Web content since 1995, including video podcasts and Flash games. His company, CleverMedia, publishes dozens of Web sites with original games and video. He has written 12 mass-market books on
multimedia and game development. Gary is the producer and host of MacMost, a video podcast for Mac, iPhone and iPod users. He has also produced several other video podcasts over the last three years, including Podcast Salad,
Secrets of Y and The Daily Vlog.
Gary's three main blogs (http://macmost.com, http://developerdispatch.com and http://flashgameu.com) are each monetized in a different way.
Gary Vaynerchuk, self-trained wine expert, is revolutionizing the wine industry. His blog, Wine Library TV, boasts a cult-like following resulting from his enthusiastic, unconventional, and often irreverent wine commentary. In the name of “expanding one’s palate”, Gary convinced Conan O’Brien to lick salted rocks and shared samples of dirt and grass with Ellen Degeneres. With a wealth of knowledge and an entrepreneurial spirit, Gary rebranded the family business as Wine Library. Within a five year time period, Wine Library grew from a $4 million dollar business to a $45 million business. What raised Gary’s notoriety even more than his business acumen was his foresight. Inspired by sites such as youtube.com and facebook.com, Gary leveraged technology to reach an untapped audience. His daily 20 minute webcasts caught the attention of a demographic new to wine and eager to learn. Within a short time, beer sales were outpaced by wine. While his youthful following broke down barriers in the wine industry, the business world (and Web 2.0) admired Gary for creating a new generation of branding, focusing on the internet.
See also:
Sept. 19 at 5:00 PM: CLOSING KEYNOTE Gary Vaynerchuk Wine Library TV
Rob Walch is VP of Podcaster Relations for Wizzard Media – the largest Podcast Hosting Network. Prior to joining Wizzard Media, Rob was President and founder of podCast411, Inc. He is also Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Governor Bill Richardson and the Sacramento Kings and Monarchs to name just a few. He is a monthly columnist for Blogger & Podcaster Magazine. Rob is currently Chair of the Education and Outreach Committee for the Association of Downloadable Media. Rob started podcasting in late 2004, and is the host of the award winning podCast411 podcast and is also host of Today in iPhone – The first podcast about the iPhone. In the past three years Rob has presented at over 40 National events on the subject of podcasting and New Media and is a regular guest Lecturer at the University of Kansas School of Journalism.
Blog Publicity = Profit
5:00 PM - 6:00 PM, S505
Discover the Ten Top Strategies To Promote Your Blog To Generate Profit! Jay Berkowitz is a senior online marketing professional with over twenty years of marketing experience. He has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.
Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook http://www.TenGoldenRules.com/order-book , the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida, and the host of the Ten Golden Rules of Internet Marketing Podcast http://podcast.tengoldenrules.com .
Mr. Berkowitz is a popular internet marketing presenter at conferences and events such as Ad-Tech, Affiliate Summit, Webmaster World, The Direct Marketing Association, The American Marketing Association and The CEO Executive Forum. He is the Research Co-Chairman for SEMPO, the Search Engine Marketing Professionals Organization, a Founding Board Member of The South Florida Interactive Marketing Association a Past President of the South Florida Chapter of The American Marketing Association, the Gold Medal winner at the Association of Women in Communications PR Olympics and the recipient of two SOFIE Award nominations.
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