Keynote Track
E & E CONFERENCE OPENING KEYNOTE: HOW WE GOT HERE: The State of Blogging and Where It’s Heading
8:45 AM - 9:45 AM, K1
Starting as online personal journals, participatory media has exploded in the last few years and is now widely viewed as a credible and legitimate avenue for corporations, groups and individuals to spread their viewpoint and perspective. Bloggers are the new investigative journalists and op-ed writers, podcasters are marginalizing commercial radio and video bloggers are offering a meaningful alternative to the same old industry pap. In this engaging session, I’ll talk about what I see as the state of blogging and new media and offer up some ideas about where we’re going and how you can be a part of the future of human communication. Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains three weblogs, The Intuitive Life Business Blog, focused on business and industry analysis, the eponymous Ask Dave Taylor devoted to tech and business Q&A and The Attachment Parenting Blog, discussing topics of interest to parents.
See also:
Sept. 20 at 2:45 PM: Ten Things You Need to Know About Search Engines & Findability
Sept. 21 at 4:15 PM: How to Sell Direct Advertising on Your Blog
KEYNOTE LUNCHEON
12:45 PM - 1:45 PM, K2
Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Steve Rubel is a digital marketer with over 15 years experience. He currently serves as SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.
Steve is charged with helping Edelman clients identify key insights, trends and emerging digital platforms that can be applied in marketing programs. He also explores these topics on his well-read Micro Persuasion weblog and in a bi-weekly column for AdAge Digital.
In addition, Steve is often sought out as a speaker and appears frequently in the press. He has been named to several prestigious lists, including: The Forbes.com Web Celeb 25, PC Magazine's 100 Favorite Blogs, Media Magazine's Media 100, the AlwaysOn/Technorati Open Media 100 and the CNET News.com Blog 100.
Prior to joining Edelman in 2006, Rubel worked in a variety of communications positions in corporate, non-profit and small/mid-sized PR firms.
CLOSING KEYNOTE Gary Vaynerchuk Wine Library TV
5:00 PM - 6:00 PM, K3
Gary Vaynerchuk, self-trained wine expert, is revolutionizing the wine industry. His blog, Wine Library TV, boasts a cult-like following resulting from his enthusiastic, unconventional, and often irreverent wine commentary. In the name of “expanding one’s palate”, Gary convinced Conan O’Brien to lick salted rocks and shared samples of dirt and grass with Ellen Degeneres. With a wealth of knowledge and an entrepreneurial spirit, Gary rebranded the family business as Wine Library. Within a five year time period, Wine Library grew from a $4 million dollar business to a $45 million business. What raised Gary’s notoriety even more than his business acumen was his foresight. Inspired by sites such as youtube.com and facebook.com, Gary leveraged technology to reach an untapped audience. His daily 20 minute webcasts caught the attention of a demographic new to wine and eager to learn. Within a short time, beer sales were outpaced by wine. While his youthful following broke down barriers in the wine industry, the business world (and Web 2.0) admired Gary for creating a new generation of branding, focusing on the internet.
See also:
Sept. 20 at 2:45 PM: Making Money with Podcasts: Video & Audio
NETWORKING RECEPTION
6:00 PM - 7:00 PM, K4
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