Intro To New Media Track
Monetization 101
11:00 AM - 12:00 PM, U204
Stephanie Agresta - Internet Geek Girl
Stephanie has more than 13 years of experience in online marketing. As a
self-proclaimed, "Internet Geek Girl" and clear-eyed optimist, she believes
in the power of the Internet to change markets...and change the world. In
the course of her career, she has taken on prominent sales, marketing and
business development roles with Internet powerhouses including iVillage,
Barnes & Noble.com, Register.com, SpaFinder, Foxtons and Commerce360. She is an expert in online marketing, affiliate program management and web 2.0 strategies, an industry speaker for trade show and panel discussions, and
has been quoted in major publications such as Crain's Business News, Realtor
Magazine, Revenue and ClickZ. She blogs at: http://www.internetgeekgirl.com/and http://www.affiliate-karma.com/blog. She also twitters compulsively. Stephanie also authors "1 Woman. 1 Vote," a blog for WE Vote '08, a project of WEtv dedicated to encouraging women across the country to get involved in the upcoming Presidential Election by registering to vote and then casting their ballots this November. Before the Internet Industry came along, Stephanie worked with organizations focused on women's public policy and holds a Masters in Public Affairs from the University of Minnesota.
Michael Jenkins is the Founder and CEO of PrecisionPlay Media, the parent
company of one of the Internet's fastest growing performance advertising
networks: MarketLeverage.com. He is responsible for the creation, vision and
overall direction of several Internet advertising related businesses. Under
Michael's direction, PrecisionPlay Media employs over 50 people and has
grown revenues nearly 500% over the past 3 years. PrecisionPlay was
recently recognized by Inc. Magazine as one of the "Top 100" Advertising and
Marketing Companies in America. Michael is an interactive advertising
veteran with hands-on experience at the affiliate level in search engine,
email and web marketing. His recent efforts in social media have lead to
significant increases in the size of MarketLeverage's publisher network and
the debut of the affiliate industry's first Internet TV show: MLTV.
A serial entrepreneur, Edward "Ted" Murphy has founded six companies since 1994. Murphy's latest venture, IZEA operates a variety of social media properties including PayPerPost, the world's largest Consumer Generated Advertising Network. Founded in June of 2006, IZEA has raised over $10 million in venture funding from leading venture capitalists including Draper Fischer Jurvetson.
Murphy's creative prowess and passion for the unconventional has earned him the ear of some of the world's largest marketing organizations including FOX, Bombardier, General Motors and Disney. His efforts have received national recognition, including A/V Multimedia Producer Magazine's "Top 100 Multimedia Producers" for two consecutive years. In 2006 Murphy's viral campaign created for the launch of PayPerPost was inducted into Marketing Sherpa's Viral Marketing Hall of Fame. Murphy is a prominent visionary, speaking and presenting to marketing and Internet professionals around the world.
Lisa Picarille is the Publisher and Editor-in-Chief of Revenue Magazine, The Performance Marketing Standard. She is responsible for developing all editorial content for the print magazine and the website (www.RevenueToday.com). In addition to setting the editorial tone for the publication, Lisa oversees production, sales and distribution of Revenue Magazine. She also co-hosts the popular Affiliate Thing podcast with Affiliate Summit co-founder Shawn Collins and is part of the GeekCast.FM gang. Lisa is a veteran journalist who began her career more than 20 years ago as a professional sports writer in Boston and has also headed the news departments of major high tech news organizations including Wired.com, TechWeb.com, TechTV.com and CRN.com. Her work has also appeared in Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld.
Lisa is a frequent speaker at industry events including Affiliate Summit, Web 2.0, Ad:Tech, LinkShare Symposium, Online Market World, and eComXpo. She has won several journalism awards and most recently won LinkShare’s Golden Link Award as Performance Marketing’s Most Vocal Advocate. She was also recently elected to the formation advisory board of the Performance Marketing Alliance.
How to Deal with Trolls, Spammers & Sock Puppets
12:15 PM - 1:15 PM, U304
You just wrote the greatest blog post you’ve ever written. You researched the subject, spoke with sources, conducted interviews and completed a well thought out, well written article. You hit the post button and your baby is up. Here comes the praise! The first comment you receive? “You’re stupid, you’re ugly and you’re writing sucks.” Whether you call them trolls, haters or griefers, they’re out there, waiting to ruin your day, harm your community and taint your world. Or maybe the first comment was something like, “Hey, nice article, check out mine!” Just like there are people who’d like to harm you, there are also people who’d like to cheaply benefit from your work and your audience. Spammers can do their own sort of damage. But, neither of these two groups need harm you, if you know how to deal with them. This panel will give you the knowledge you need to tackle it. Rick Calvert is the CEO and Co-Founder of BlogWorld & New Media Expo. He has been active the trade show industry since 1996 serving as Sales Manager / Director of Sales for three Tradeshow Week 200 events including the SEMA Show, AWFS®Vegas and the DEMA Show as well as one of the nation’s largest consumer shows, Comicon. He has been a voracious new media consumer since 2000 and launched his own blog The Real Ugly American in 2005.
After searching in vain for an industry wide "new media tradeshow" he decided to launch BlogWorld in 2006.
John Chow is the founder and CEO of TTZ Media Inc., an advertising network that provides shopping comparison banners to its affiliate sites. He is also the creator of John Chow dot Com, one of the most successful personal blogs on the Internet. John is best known for showing the power of blogging when he used his blog as an income case study. He took the blog from $350 per month to a over $27,000 per month in just one year.
See also:
Sept. 20 at 11:00 AM: Making Money Online with a Blog
Patrick O'Keefe - Patrick O'Keefe, ManagingCommunities.com, Bad Boy Blog (Editor/Blogger), YanksBlog.com (Editor/Blogger)
Patrick O'Keefe is a writer, web developer, and community administrator. He is the founder and owner of the iFroggy Network (ifroggy.com) and the author of "Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards" (managingonlineforums.com), a practical guide to managing online communities. He writes for multiple blogs, including YanksBlog.com, ManagingCommunities.com, and Bad Boy Blog.com, and maintains a personal blog at patrickokeefe.com.
See also:
Sept. 21 at 3:00 PM: Avoiding Disaster: How Not to Use Social Media
Using Open Source
3:00 PM - 4:00 PM, U404
Open Source has played a critical role in shaping the media landscape in the world around us for the last decade by democratizing the world of publishing. This session will introduce attendees to the fundamentals of open source, but more specifically to open source publishing, syndication and distribution. It will introduce you to the software that powers the web sites of the world's leading media brands, and show how you easily can harness their power as well. This session will also look ahead to the future of open source and open source blogging, seek to better understand the social and technical obstacles that face the world of new media, and characterize the leaders and companies that will keynoting at BlowWorld two to three years from now. This session will serve as an introduction to the world of open source and open source blogging. Byrne Reese - majordojo, Movable Type (Editor, Author, Contributor)
Byrne Reese is a long time technology blogger and entrepreneur. It was his experience in blogging that led him to join Six Apart, the company that pioneered the blogging industry, as a Product Manager. In the four years that he has been there he has product managed TypePad, the Platform Technology group, Advertising and Movable Type. Byrne played a key role in the launch of Movable Type 4 and of the Movable Type Open Source Project. He has a long history of supporting and contributing to open source projects as well and advocated heavily for open web standards like OpenID and the Atom Publishing Protocol.
10 Ways to Build Your Readership
4:15 PM - 5:15 PM, U504
"If you don't know where you're going anything will do". There are more than ten ways to build your audience but where do you start? Do you need to do what the A-Listers use or can you ignore it? What are must haves and no-no's? Comparing different approaches, this session will give you a better insight from when to use which strategies and how to make them work for you. This session is part of the "Intro To New Media" Track and geared towards professional and businesses use of blogs and podcasts. Nicole is a European pioneer with a passion for digital rights, social media and the way technology is revolutionising how we live and interact with each other. She has an eagle eye for detail and a talent for (beta) testing your products, ideas, business plans, and other things related to social media and the impact you can have.
Never shy of 'expressing difficult truths' or offering up stingingly constructive criticism, she is certainly cruel to be kind (http://crueltobekind.org), but leaves you feeling glad you asked for her help. As the queen of the pre-conference podcast, she is a familiar face at major tech and social media events in Europe.
When she's not extending her own personal blogging empire, Nicole enjoys consulting, teaching and speaking on how the online world can benefit business.
See also:
Sept. 20 at 2:45 PM: Clicking with Diverse Audiences
Sept. 20 at 5:00 PM: Where Do Your Visitors Come From & What Do They Do on Your Site?
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