The current media environment has traditional media outlets like newspapers and television news operations struggling to maintain relevance and profitability. The session looks at current best practices from traditional media outlets using social media.

This is a must-attend session for anyone who has ever struggled to demonstrate the ROI and importance of corporate blogging to a CEO. As blogging is becoming an integral part of a company’s overall strategy, it is critical to have concrete measures and expectations around a corporate blogging strategy like every other facet of a business. In this session, Baggott is revealing practical tips with attendees on how to track, measure and adjust their corporate blogging strategy for maximum ROI. He is also sharing case studies of companies that have successfully turned their blogging programs into ones that produce measurable results, like higher organic search engine rankings and acquiring more customers.

This panel will discuss how not to approach social media for people looking to promote themselves and/or their companies through blogs, forums, social networking sites and other types of communities online. We’ll highlight and discuss strategies and tactics that can damage you and your brand, such as introtisements and adverquestions (veiled advertisements), lying about your affiliations, never giving anything of value, being ignorant of your surroundings and much more. The end result will be a better understanding of how to utilize the social web to get the word out about yourself and/or your organization. We learn not only from best practices, but from poor practices. Who you want to be, directly relates to who you don’t want to be.