This panel features an all star panel of Twitter "power-users" representing different fields - from Marketing, PR, Blogging, Real Estate, Non-profit and Social Networking - discussing how Twitter can be used to build relationships with their customers, markets, and other Social Media Users. General dos and don’ts for those trying to figure out how to get into the conversation stream and use it as an effective communication tool. Examples of Twitter users who are setting the standard for their industries – what they do that others don’t. Crafting your Personal Brand on Twitter and other micropublishing platforms and avoiding the most common pitfalls.

In today’s internet driven world, customers have more power than ever making it harder for brands to defend themselves. The time available to respond to a crisis, rumor, problem or embarrassing gaffe is a fraction of what it was in other years. As CPG companies learned in the pet food recall, and toy companies are still discovering, credibility is fragile. A CEO can go to bed and awake under the rubble of hostile buzz on Wikipedia, YouTube, blogs and Google search results. Still, all is not lost for brands. There are a host of steps that can be taken to defend and protect - and perhaps even grab the offensive - in a major crisis. But this requires a new model of listening, interpreting, and responding to early signals, and addressing fundamental questions. Through "consumer-generated media" -- blogs, social networking pages, message boards, product review sites -- even a single disgruntled customer can broadcast his complaints to an audience of millions. This session will educate managers, marketers, and business leaders on how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on transparency and trust.

You’ve probably heard the mantra that “it’s all about producing quality content”, but you and I both know that without the ability for people to find you when they look for information in your space, the best content in the world will languish and wither. In this session, I’ll take participants on a whirlwind tour of how search engines work and offer ten critical tips to help you maximize your findability in Google and everywhere else online. Circle this one: You won’t want to miss it!

Wouldn't you love to spend an hour with some of the top search engine optimization and social media marketing practitioners on the web? Here's your chance. This panel discussion will cover important topics such as current SEO trends & tactics, what matters with Google, Yahoo and Live, do's and don'ts of search engine optimization and social media marketing, practical SEO tips and the difference between search spam and being a creative marketer.