Entrepreneur Track
Beyond Blogging: Stories & Social Media Lessons Learned in the Real World
11:00 AM - 12:00 PM, S201
Consultants, self-proclaimed strategists, and pundits of all sorts wax poetic on the merits of myriad social media tools and approaches. Yet few provide tangible examples of how social media marketing programs work-or fail-for business. Join this motley crew of social media strategists from Cadence, HP, Intel, and Yahoo as they discuss their real world successes and failures in this emerging space. From blogs and communities to Facebook and forums, this team of professional social media practitioners provides a unique look at how some big companies are using new media effectively, or not. Tac Anderson is a serial entrepreneur, born contrarian, avid blogger and a voracious reader and learner. Tac has been actively involved in "computer mediated communications" since the mid 90's and is passionate about accelerated forms of communication. He blogs regularly at www.newcommbiz.com.
Tac is HP's WW Enterprise Lead for Web, CRM and Metrics in the Imaging and Printing Group. Tac helps HP leverage Social Media internally and externally. He regularly works across multiple segment teams such as, New Business Development, PR/AR, IT, Current Business Management, Channel Partner teams as well as working with all of the regional marketing teams.
Rohit Bhargava
SVP, Digital Strategy & Marketing | Ogilvy 360 Digital Influence
Author, Personality Not Included
Blogger, Influential Marketing Blog
Rohit is a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book Personality Not Included, a guide for companies on how to use their personality to stand out. He also publishes the Influential Marketing blog, which is currently ranked among the top 50 marketing blogs in the world, and is often featured as an expert in global media including The Wall Street Journal, BusinessWeek, and MarketingChina. In addition to leading marketing strategy for some of Ogilvy's largest clients, Rohit is also a frequent industry keynote speaker at Digital, Marketing and Public Relations events around the world with upcoming appearances in Singapore, London and Kiev.
Personality Not Included is his first book and is published internationally by McGraw-Hill. The book has received significant early praise and features a forward by bestselling author and entrepreneur, Guy Kawasaki. Rohit is married and lives in Washington DC with his wife and two young sons, Rohan and Jaiden.
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Sept. 21 at 9:00 AM: OPENING KEYNOTE (All registrants invited to attend)
Michael Brito is a Social Media Strategist for Intel Corporation focusing on the consumer segment. He blogs, communicates and builds relationships with other people. He uses Twitter actively. He believes that marketing is good; and if you love your customers they'll love you back and tell other people about it. He believes that business results are critical but should not be the driving force behind connecting with people. He believes in being real, authentic and human. He believes that consumers are real people with real passions; and that marketers should start treating them that way. He is a recovering direct marketer and has worked for companies such as Sony Electronics, Hewlett Packard and Yahoo! He is on the Interim Board of Directors for the Social Media Club; a member of the Blog Council and sometimes even blogs there. He is also the founder of Conversations Matter (yet another blog about social media).
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Sept. 19 at 3:30 PM: How to Implement Blogs & Social Media Strategies for Big Business
A savvy marketing chick and professional writer for over 15 years, Kelly Ripley Feller is a social media addict and outspoken proponent of change and marketing evolution. Professionally Kelly has enjoyed a diverse career managing marketing and communications programs for organizations that include non-profit, natural foods, healthcare, and high technology. She has worked with a variety of technology companies including Intel, Hewlett Packard, Microsoft, Intuit, SAS Software, Symantec, and IBM. Today she manages social media programs for Intel and writes about social media, marketing, business, Second Life, and politics, including a column on social media and politics for a literary magazine. An enthusiastic live music lover and classical singer, Kelly performs at local schools and senior homes and is a hospice volunteer for veterans. She has been active in Second Life for over a year and a half-the equivalent of several lifetimes in that virtual realm. She lives outside of Portland, OR with her husband and son, and holds a BA in Communications and Political Science from the University of Michigan.
Anne Plese is responsible for developing and executing Cisco’s world-wide go-to-market strategies and for Cisco in the data center market – a US $86B market.
Plese holds a leadership role in expanding Cisco’s traditional marketing tactics and strategies around how Cisco’s brings new technology to new and existing markets. This includes integrating creative and measurable strategies around social media, word-of-mouth marketing, and blogging with traditional investments across the marketing mix. Plese launched one of Cisco’s most successful online blog communities today: http://blogs.cisco.com/datacenter/ averaging over 100,000 RSS hits over the past year.
Plese originally joined Cisco in 1999, holding senior management positions within Cisco’s Internet Business Solutions Group and corporate marketing organization. In 2006, Plese became an authorized Duct Tape Marketing coach.
Previously, Plese held senior management positions in the high-tech and financial services industries, with over 15 years in the enterprise, SMB, and service provider market segments. Plese graduated from Oregon State University a really long time ago…with a degree in business administration.
Marketing to (Mommy) Bloggers
12:15 PM - 1:15 PM, S301
Marketers and PR people have found that Mommybloggers are the holy grail for their advertising. The problem with that is that many of them are going about it all wrong. This teaches marketers how to reach out and teaches Mom bloggers how to own the fact that they are a brand and what to do with that brand. Stefania Pomponi Butler is a professional blogger/writer/editor/producer who covers parenting, politics, food, pop culture, and green issues with a cheeky twist.
In addition to writing her personal blog, the popular, long-running parenting blog CityMama, Stefania is one of the Founding Editors of Kimchi Mamas (her culture and identity site) and a Founding Editor of MOMocrats.com (a progressive political blog). She spoke at BlogHer 07 on the subject of professional blogging and at Blogher Business 08 on pitching to bloggers of color.
As a freelance writer, Stefania has published articles in the November 2007 and July 2008 issues of Good Housekeeping and the July 2008 issue of Redbook. Stefania also runs a successful freelance blog consulting business.
CityMama, with over 3,000 RSS subscribers, is a Bloglines Parenting "QuickPick," and MOMocrats was one of the few political blogs to get a coveted credential to cover the DNC.
In addition to the publications above, Stefania's work has appeared in various parenting magazines, in the New York Times, KoreAm Journal (twice), and on Pacific Time on NPR.
Stefania lives in Silicon Valley.
Sheila Bernus Dowd blogs about the many different facets of her life (on 5 different blogs) including: being a Filipina mother, raising children in Silicon Valley, her volunteer work, politics and obsession with going to open houses on weekends.
She has been featured as a parent expert on Graco's Ready for the Road Online Campaign and serves on Yahoo's Mother Board.
She is the founder of Lookiloos.com, a home and garden voyeur site. She contributes to Silicon Valley Moms Blog, MOMocrats and Filipina Moms Blog. She blogs about all things mommy at xiaolinmama.com.
When not blogging or eating, she is a writer, non profit fundraising consultant and event producer in real life.
Susan Getgood is a marketing & social media consultant who is also a huge science fiction and fantasy fan, especially of the Whedonverse and Battlestar Galactica. Sites related to those fandoms was where she got much of her initial information about the strike, and formed the initial inspiration for the Writers Strike panels. She has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Since 2004, her firm GetGood Strategic Marketing has been advising organizations of all shapes and sizes on integrated social media and marketing strategies that will help them meet their customers online, build their brands and drive revenue. Prior to that, Susan was a senior marketing executive at an Internet software company. She writes two blogs, Marketing
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Sept. 20 at 2:45 PM: ENTERTAINMENT: Social Media & the Writers' Strike: Blogs, Fans & Community
How to Plan, Build & Promote a Business Blog for Small Businesses
2:45 PM - 3:45 PM, S401
Why do some small businesses succeed with a business blog while others fail? How many hours a week should a business spend blogging? How much will it cost? How much business will it bring in? New business bloggers often struggle out of the gate, and much of the current blogging advice doesn’t focus on the small business owner. This session isn’t about selling ads or affiliate programs; it’s for business owners who want to build their business using blogs as part of an overall Web marketing strategy. A well-planned blog can improve a business’s search engine visibility, establish a blogger’s expertise, generate calls from journalists, and improve communication with customers and prospects. Get up to speed quickly on how to build a blog that builds your business. Learn techniques on how to promote your blog and how it fits into the rest of your Web marketing plans. Most importantly, learn about some of the biggest blogging mistakes and how to avoid them from someone who made them all. Rich Brooks is founder and president of flyte new media, a Web design and Internet marketing firm in Portland, Maine. He writes a monthly email newsletter called flyte log, and blogs regularly at flyteblog.com on Web marketing topics such as search engine optimization, email marketing, business blogs, social media and building Web sites that sell.
He is the "tech guru" for 207, an evening news magazine on WCSH, the local NBC affiliate and teaches a course on Web marketing at the University of Southern Maine.
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Sept. 21 at 4:15 PM: Q&A: Getting Customer Buy-In & Managing Client Relationships
John T. Unger is the founder, lead author and developer at TypePad Hacks, an alternative knowledge base and design shop for TypePad blogs. He is a member of the TypePad Customer Advisory Board and has written guest posts for Six Apart's Everything TypePad blog. TypePad Hacks is the leading expert in custom design and coding on the TypePad platform. Clients include Church of the Customer blog, Kathy Sierra, and Michelle Lamar's White Trash Mom blog. As a result of his work with TypePad, Unger has also been asked for feedback by AdaptiveBlue, AddThis, Cocomment, FeedBurner and others and has done consulting work with PayPal and Etsy.
Denise Wakeman is a founding partner of The Blog Squad. Since 1996, Denise has been assisting service professionals and small businesses to Attract, Sell and Profit on the Web with online marketing strategies using blogs, ezines, content development plans and ecommerce systems. Denise has more than 20 years experience in small business marketing and management and with her partner Patsi Krakoff, frequently speaks about business blogging. They have co-authored numerous business blogging programs and books including "Build a Better Blog: The Ultimate Guide for Boosting Your Business with a Professional Blog." Denise blogs at biztipsblog.com and buildabetterblog.com.
Des Walsh - Des Walsh dot Com (Social Media Strategist and Business Coach), Thinking Home Business (Blogger and home based professional)
Des Walsh started blogging in 2003 to help promote his coaching business. In the process he became an evangelist for blogging and other social media in business. A former senior public sector executive, Des established his communications consulting, training and coaching business in the late 1980s. He is founding Moderator of the LinkedIn Bloggers Group, author of the e-book 7 Step Business Blog, soon to be published in Mandarin Chinese, and co-author of LinkedIn for Recruiting. Des has spoken on blogging and social media at conferences in Australia, the USA and China. He is a Solutions Partner for the WordFrame collaboration and social media platform.
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Sept. 21 at 4:15 PM: Q&A: Getting Customer Buy-In & Managing Client Relationships
Creating Customer Loyalty with Social Media
5:00 PM - 6:00 PM, S501
One of the keys to rockin' customer retention and loyalty is customer engagement. This session shares some of the best practices in combining social media with customer retention programs, an area relatively unexplored by many companies and social media discussions. Social media provides the ideal channel from which to learn about and interact with customers, both commercial and consumer. It is also a great mechanism for deepening customer relationships and empowering customers to become a company's best advocates. These two areas are especially important to businesses that want to break-through the noise and grow in spite of difficult economic times. Through the use of blogs, video, social networks, and wikis, executing customer retention programs can be cool again! Toby Bloomberg's passion is helping marketers "get" the benefits of social media marketing so it's not a surprise that you can find Toby speaking and consulting on the topic at conferences and for organizations such as 3M, M/A/R/C, GourmetStation, American Marketing Association, PRSA, New Communications Forum, Blog World, Theraplex, Cox Communications, Purina and BlogHer. Toby's blog Diva Marketing www.divamarketingblog.com is among the highest ranked solo written female blog on Ad Age Power 150.
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Sept. 21 at 4:15 PM: Q&A: Getting Customer Buy-In & Managing Client Relationships
Becky Carroll is president of Customers Rock!/Petra Consulting Group and teaches companies how to improve their customer experience. She is the author of the blog [Customers Rock!](http://www.customersrock.net) and is considered an expert in leveraging social media for customer loyalty. Becky teaches the class Marketing via New Media at UC San Diego Extension.
Becky is also a radio personality on the Big Biz Show, a nationally-syndicated program, and keeps trying to teach the hosts how to spell the word "blog". She has appeared with the Big Biz Show on WealthTV as well.
Previously, Becky was with Peppers and Rogers Group and also worked for many years at HP in customer loyalty. Clients have included both start-ups and Fortune 500 companies such as EA, HP, Fujitsu, and Ford.
Frank Eliason is currently the Director of Digital Care for Comcast. This basically means he and his team surf the net, learning from Customers and assisting when possible. Frank joined the Comcast Customer Service Team in Philadelphia in September, 2007. Besides the social media channel, Frank and his team review feedback and work to create a better Customer experience by reviewing Customer comments submitted through email or posted in forums on the Comcast website. Frank has become best known as ComcastCares on Twitter. The efforts of his team have been recognized by many news organizations, including the New York Times, ABC News, and the Philadelphia Inquirer.
When not at work, Frank can be found spending time with his family, playing with new electronic gadgets and talking to people on the internet. Frank is married to Carolyn and his children are Lily, Robyn, and Gianna. His first exposure to social media was not listening to Customers, but rather communicating about the health of his daughter Gianna, who was born premature. Years later when she was diagnosed with cancer, Frank and Carolyn again communicated through their website. Gia passed away in 2004, shortly before her 4th birthday. Through the website they have found many great new friends from around the world. In Gia's memory, when possible, Frank and Carolyn work to support many of the charitable organizations that helped them.
Tony originally got involved with Zappos.com as an advisor and investor in
1999, about 2 months after the company was founded. Over time, Tony ended up spending more and more time with the company because it was both the most fun and the most promising out of all the companies that he was involved with. He eventually joined Zappos.com full time in 2000. Under his leadership, Zappos.com has grown gross merchandise sales from $1.6M in 2000 to $840M in 2007 by focusing relentlessly on customer service.
Tony focuses on continuing to grow the business at a rapid pace while
maintaining the culture and feel of a small company. Prior to joining
Zappos.com, Tony co-founded Venture Frogs with Alfred Lin. Venture Frogs is an incubator and investment firm that invested in Internet startups,
including Ask Jeeves, Tellme Networks, and of course, Zappos.com. Prior to
Venture Frogs, Tony co-founded LinkExchange, an advertising network that was successfully sold to Microsoft for $265M in 1998.
Tony met Alfred Lin (COO/CFO) in college, when Tony was running a pizza
business and Alfred was his #1 customer.
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Sept. 20 at 11:00 AM: Twitter: Building the Connections that Drive Traffic
Brian Solis, an avid speaker, is Principal of FutureWorks, an award-winning PR and social media agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, and regularly contributes PR and tech comments and articles to industry sites and publications. Solis has been actively writing about new PR and the idea of PR 2.0 since the mid 90s to discuss how the Web was redefining the communications industry. He has dedicated his free time to helping PR professionals adapt to the new fusion of PR, Web marketing, and community relations.
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Sept. 20 at 12:15 PM: Bloggers & PR
Sept. 21 at 12:15 PM: Are Bloggers Losing Control? The New World of Distributed Conversations & Comments
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