Business Of Blogging Track
A Blogging Business: Sleek Plans for High Performance
11:00 AM - 12:00 PM, U207
Three small business veterans streamline planning for the business blog. Becky McCray simplifies the business plan. Shama Hyder makes the marketing plan make sense. David Bullock lays out a sleek model for converting visitors into customers. Get the models you need to build a sleek and flexible blog business plan so that you can hit the ground running as soon as you log back in. David Bullock, of www.davidbullock.net is known for introducing the advanced testing and tracking method known as Taguchi-TRIZ to the Internet Sales. He teaches business bloggers and offline business how to use these methods to increase conversion rates to a documented 600%. His practice has been featured in both Direct Marketing News and Black Enterprise Magazine.
Becky McCray works with tourism-related businesses, nonprofits, and city governments on their web presence and grant funding. Her clients are based in the US and Africa. Becky speaks on small business issues across the midwest. She owns two small businesses and writes three blogs including the popular www.SmallBizSurvival.com
Book Deals, Digital Assets And Corporate Sponsorships
12:15 PM - 1:15 PM, U307
Extend your reach and visibility strategy and relationships. Jonathan Fields presents the process of a blogger-publisher relationship. Prince Campbell will lay out the standards for producing and selling digital content. Geoff Nelson explains the ways to frame your proposal, statistics, and content to get corporate sponsors, even in the early stages. Prince Campbell is a new media writer/producer and consultant. A former
music business executive, Prince Campbell is most well known in the
blogosphere for Chartreuse, an often quoted by major media blog about
internet media network management and culture. He is also head of
Instablogs.com, a citizen powered global journalism site which averages 2.5
million page views a month.
Jonathan Fields writes the Awake @ The Wheel blog at JonathanFields.com, runs marketing group, Vibe Creative, founded NYC's top-rated yoga center, Sonic Yoga, and recently launched an entrepreneurship-training venture, Career Renegade, Inc. He's taken an idea through the book-deal process, from developing a concept to finding an agent and landing a deal with Random House/Broadway Books. Jonathan's book, "Career Renegade: How To Make A Great Living Doing What You Love" will be published in January 2009.
Geoff Nelson is co-founder of Buzz Corps, www.buzzcorps.com, a hands-on word-of-mouth, social media and influencer marketing consultantcy that builds mutually beneficial relationships between influencers and corporate clients that include HP, AMD, LasikPlus and many others. Geoff has more than eighteen years of experience in brand programs, both online and offline, measurement and analysis, business development, project management, and formidable list of corporate credentials.
The Stats of High Performance Content & Marketing
3:00 PM - 4:00 PM, U407
Get to know stat programs as a business tool. John Pozadzides outlines datamining for business, statistics as marketing, and key features to look for in statistical tools. Lorelle VanFossen discusses how aggregate statistical data can drive content, productivity, and decision-making. Liz Strauss explores the detail to uncover individual behaviors that inform building relationships, experiences, and community. John Pozadzides is Chief Marketing Officer for Layered Technologies, and CEO of iFusion Labs, the company that brought you Woopra. He is also a prolific blogger, having authored over 1,200 articles in two years on his popular blog at OneMansBlog.com.
As an early Web pioneer John founded HTMLHelp.com and lobbied for usability and accessibility while helping to educate and develop Web standards. In recognition of those contributions HTMLHelp.com was inducted into the W3C's CSS Hall of Fame on the 10 year anniversary of its launch.
John's leadership experience ranges from small startups to multi-national corporations, and as a recognized expert in the field he routinely lectures on Web hosting, Internet architecture, Security, and Blogging.
Liz Strauss works with businesses, universities, and service professionals in the UK and US who want to identify their customer demographics and build stronger relationships with customers though social media and influencer marketing. She has developed working relationships with publishers in the UK, Australia, Europe, Canada, and the USA, and served as VP of product development and International Publisher for Sundance Publishing. Liz is a founder of SOBCon -- Biz School for Bloggers, the annual online business and social media conference in Chicago. She is also author of Successful-Blog.com and LizStrauss.com.
Lorelle VanFossen, of Lorelle on WordPress, is known as a "blog evangelist" and number one fan of WordPress. A public speaker, instructor, writer, and consultant on web strategies, content generation, community building, web design, and blogging, she's known for her dynamic presentations that deliver the facts in a "kick-ass" fashion. Blogging and web publishing since 1994, Lorelle shows businesses and educational institutions how they can tweak and focus their technology to make their business more efficient, more profitable, and more user-friendly.
Q&A: Getting Customer Buy-In & Managing Client Relationships
4:15 PM - 5:15 PM, U507
Bring your questions and situations to this interactive session. Des Walsh, international social media consultant, will be leading the discussion with panelists Rich Brooks, Tony Bloomberg and Robyn Tippins to answer your questions on how to answer customer concerns about social media and how to get buy-in from possible naysayers on their teams. find out how to tailor an offer for specific customers, how to get owners and CEOs interested in your services, how to have a conversation around a customer's problem, how to ensure gatekeepers open doors and decisionmakers don't block you, and more. Toby Bloomberg's passion is helping marketers "get" the benefits of social media marketing so it's not a surprise that you can find Toby speaking and consulting on the topic at conferences and for organizations such as 3M, M/A/R/C, GourmetStation, American Marketing Association, PRSA, New Communications Forum, Blog World, Theraplex, Cox Communications, Purina and BlogHer. Toby's blog Diva Marketing www.divamarketingblog.com is among the highest ranked solo written female blog on Ad Age Power 150.
See also:
Sept. 20 at 5:00 PM: Creating Customer Loyalty with Social Media
Rich Brooks is founder and president of flyte new media, a Web design and Internet marketing firm in Portland, Maine. He writes a monthly email newsletter called flyte log, and blogs regularly at flyteblog.com on Web marketing topics such as search engine optimization, email marketing, business blogs, social media and building Web sites that sell.
He is the "tech guru" for 207, an evening news magazine on WCSH, the local NBC affiliate and teaches a course on Web marketing at the University of Southern Maine.
See also:
Sept. 20 at 2:45 PM: How to Plan, Build & Promote a Business Blog for Small Businesses
Robyn Tippins is a community advocate with almost 10 years experience in the social media space. From her early days marketing her own small business using forums and email lists, to blogging, podcasting, vlogging and video game immersion, she’s often used social networking to engage and communicate. In her current role, Robyn oversees the community of external developers on the Yahoo! Developer Network. She blogs at sleepyblogger.com and gamingandtech.com, in addition to the YDN blog. Her book, co-authored with Miranda Marquit, “Got Community?”, will be released in 2009.
Robyn has blogged for blog networks and corporations, podcasted for small and large businesses, worked closely with social networking sites, and advised Fortune 500 companies on social media strategy, WOM and community. Her podcasts feature some of the web’s most interesting and well-known Web 2.0 experts in fields such as VoIP, Technology, Open Source, Marketing, Social Networking, Video Games and Blogging.
She finds her greatest joys in moments away from her computer, spending time with her husband and four children, ages 3 to 10. She and her family reside in the San Francisco Bay Area of Northern California.
See also:
Sept. 21 at 3:00 PM: Widgetizing Your Blog for Profit
Des Walsh - Des Walsh dot Com (Social Media Strategist and Business Coach), Thinking Home Business (Blogger and home based professional)
Des Walsh started blogging in 2003 to help promote his coaching business. In the process he became an evangelist for blogging and other social media in business. A former senior public sector executive, Des established his communications consulting, training and coaching business in the late 1980s. He is founding Moderator of the LinkedIn Bloggers Group, author of the e-book 7 Step Business Blog, soon to be published in Mandarin Chinese, and co-author of LinkedIn for Recruiting. Des has spoken on blogging and social media at conferences in Australia, the USA and China. He is a Solutions Partner for the WordFrame collaboration and social media platform.
See also:
Sept. 20 at 2:45 PM: How to Plan, Build & Promote a Business Blog for Small Businesses
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