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Q&A: Getting Customer Buy-In & Managing Client Relationships
Bring your questions and situations to this interactive session. Des Walsh, international social media consultant, will be leading the discussion with panelists Rich Brooks, Tony Bloomberg and Robyn Tippins to answer your questions on how to answer customer concerns about social media and how to get buy-in from possible naysayers on their teams. find out how to tailor an offer for specific customers, how to get owners and CEOs interested in your services, how to have a conversation around a customer's problem, how to ensure gatekeepers open doors and decisionmakers don't block you, and more.
Participants
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Toby Bloomberg's passion is helping marketers "get" the benefits of social media marketing so it's not a surprise that you can find Toby speaking and consulting on the topic at conferences and for organizations such as 3M, M/A/R/C, GourmetStation, American Marketing Association, PRSA, New Communications Forum, Blog World, Theraplex, Cox Communications, Purina and BlogHer. Toby's blog Diva Marketing www.divamarketingblog.com is among the highest ranked solo written female blog on Ad Age Power 150.
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Rich Brooks is founder and president of flyte new media, a Web design and Internet marketing firm in Portland, Maine. He writes a monthly email newsletter called flyte log, and blogs regularly at flyteblog.com on Web marketing topics such as search engine optimization, email marketing, business blogs, social media and building Web sites that sell.
He is the "tech guru" for 207, an evening news magazine on WCSH, the local NBC affiliate and teaches a course on Web marketing at the University of Southern Maine.
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Robyn Tippins is a community advocate with almost 10 years experience in the social media space. From her early days marketing her own small business using forums and email lists, to blogging, podcasting, vlogging and video game immersion, she’s often used social networking to engage and communicate. In her current role, Robyn oversees the community of external developers on the Yahoo! Developer Network. She blogs at sleepyblogger.com and gamingandtech.com, in addition to the YDN blog. Her book, co-authored with Miranda Marquit, “Got Community?”, will be released in 2009.
Robyn has blogged for blog networks and corporations, podcasted for small and large businesses, worked closely with social networking sites, and advised Fortune 500 companies on social media strategy, WOM and community. Her podcasts feature some of the web’s most interesting and well-known Web 2.0 experts in fields such as VoIP, Technology, Open Source, Marketing, Social Networking, Video Games and Blogging.
She finds her greatest joys in moments away from her computer, spending time with her husband and four children, ages 3 to 10. She and her family reside in the San Francisco Bay Area of Northern California.
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Des Walsh - Des Walsh dot Com (Social Media Strategist and Business Coach), Thinking Home Business (Blogger and home based professional)
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Des Walsh started blogging in 2003 to help promote his coaching business. In the process he became an evangelist for blogging and other social media in business. A former senior public sector executive, Des established his communications consulting, training and coaching business in the late 1980s. He is founding Moderator of the LinkedIn Bloggers Group, author of the e-book 7 Step Business Blog, soon to be published in Mandarin Chinese, and co-author of LinkedIn for Recruiting. Des has spoken on blogging and social media at conferences in Australia, the USA and China. He is a Solutions Partner for the WordFrame collaboration and social media platform.
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