John Pozadzides is Chief Marketing Officer for Layered Technologies, and CEO of iFusion Labs, the company that brought you Woopra. He is also a prolific blogger, having authored over 1,200 articles in two years on his popular blog at OneMansBlog.com. As an early Web pioneer John founded HTMLHelp.com and lobbied for usability and accessibility while helping to educate and develop Web standards. In recognition of those contributions HTMLHelp.com was inducted into the W3C's CSS Hall of Fame on the 10 year anniversary of its launch. John's leadership experience ranges from small startups to multi-national corporations, and as a recognized expert in the field he routinely lectures on Web hosting, Internet architecture, Security, and Blogging.

Liz Strauss works with businesses, universities, and service professionals in the UK and US who want to identify their customer demographics and build stronger relationships with customers though social media and influencer marketing. She has developed working relationships with publishers in the UK, Australia, Europe, Canada, and the USA, and served as VP of product development and International Publisher for Sundance Publishing. Liz is a founder of SOBCon -- Biz School for Bloggers, the annual online business and social media conference in Chicago. She is also author of Successful-Blog.com and LizStrauss.com.