Ken Doctor covers the transformation of the news media, as it moves from print and broadcast to digital, focusing on changing business models and the journalism created. He's a well-read news industry analyst and blogger for Content Bridges and Outsell, believing that the sprouts of the emerging journalism we see today will become mainstream in the next decade. He's on his fifth career, from alternative weeklies to magazines to daily newspapers to online media to industry analyst. A veteran of 21 years with newspaper giant Knight Ridder, he's now glad to be in the midst of the booming, buzzing confusion in today's media world.

Jon Lansner is The Orange County Register's business columnist and real estate blogger. Since 1986, Jon has covered the Orange County economy — and its real estate scene — as a reporter, editor columnist and blogger for The Register. The "Lansner on Real Estate" blog was launched in March 2006. It is The Register's #1 for page views. Jon is a New York City native, a graduate of the University of Pennsylvania's Wharton School, and was the 2005-2006 president of the Society of American Business Editors and Writers. "Lansner on Real Estate" blog won a "Best In Business" award from SABEW for 2007 work.

Jim has had ink in his blood for a long time – 18 years in the news business, including work as a reporter and an editor at three newspapers. But over the past year and a half, Jim has helped guide Gannett Co.'s 85 local newspapers out of their print traditions and into a digital future. That involves much more than just trading offset plates for binary code. It means embracing the way the Internet works and delivering information in methods that engage communities – from blogging to podcasting, social bookmarking to social networking, crowdsourcing to the activity web, video to mobile applications. Jim works with newspapers across the nation on these and other initiatives, and he believes strongly that the future of local newspapers depends on becoming a hub for community conversation; blogging is one of the best ways to accomplish that mission.

Steve Mullen is managing editor of The Bakersfield Californian, supervising the news-gathering operations of the 70-person newsroom. The Californian's reporters and editors maintain more than two dozen staff blogs on diverse subjects including breaking news, health, high school sports and local business. Bakersfield.com includes more than 1,150 blogs, and more than 18,000 users have created profiles on The Californian's blogging and social networking platform.