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Beyond Adsense: Exploration of Practical Monetization Streams
Sunday, Sept. 21, 2008: 12:15 PM - 1:15 PM, 222
The majority of bloggers today, if they have chosen to monetize their site, rely heavily on Amazon or Adsense. With emerging technology there are a myriad of other monetization partners available. This panel will introduce several alternative monetization tools and strategies.
Participants
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David Berkowitz is Director of Emerging Media & Client Strategy for 360i, a leading independent digital marketing agency that has been named the "2007 Search Agency of the Year" by OMMA magazine and "One of the Hottest Independent Digital Agencies Around" by Advertising Age. At 360i, David helps leading brands in media & entertainment, retail, and other verticals leverage marketing opportunities at the nexus of search engine marketing and social media. Additionally, every Tuesday, he pens a column for MediaPost and posts extensively on his own blog MarketersStudio.com, an Ad Age Power 150 media & marketing blog.
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Jason Billingsley is a Co-founder & VP Innovation at Elastic Path Software where is responsible for exploring new ecommerce technologies and methods for online retail. Jason has authored industry research such as "The Ecommerce Checkout Report", hosts a monthly ecommerce webinar series, and oversees the most subscribed ecommerce blog in the world - Get Elastic. He is a regular speaker at retail industry events such as Shop.org, Online Market World, and eTail. An online marketer for well over a decade, Jason has been quoted in such publications as the Wall Street Journal, Internet Retailer, BtoB Magazine, Apparel magazine, and Multi-Channel Merchant.
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Michael has worked for innovative companies, including DoubleClick and Operative, in New York City’s Silicon Alley in the Adserving and new media Industry. His clients included Cartoon Network, Brightcove, Marvel Comics, National Public Broadcasting, and CBS Radio. He founded 11|15 Media because of opportunities in the affiliate marketing industry and to teach good business practices.
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Born in Bulgaria, Angel Djambazov has spent his professional career in the fields of journalism and online marketing. In his journalistic career he worked as an editor on several newspapers and was the founding Editor-in-Chief of Wyoming Homes and Living Magazine. Later his career path led to online marketing where while working at OnlineShoes he earned the Affiliate Manager of the Year (2006) award at the Affiliate Summit, and In-house Manager of the Year (2006) award by ABestWeb. Currently Angel is the OPM for Jones Soda, leads the marketing efforts of PopShops.com which was awarded Best Affiliate Tool (2007) award by ABestWeb, and is the Managing Editor for Revenews.com.
Angel lives north of Seattle, spending his free time reading up on obscure scientific references made by his wife, Jenn, while keeping up with a horde of cats and a library of books.
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Matt Hulett is the Chairman and Chief Executive Officer of WidgetBucks, the fastest growing online ad network today. He is a serial entrepreneur who has successfully built profitable companies from scratch. After joining Mpire, WidgetBucks' parent company, as CEO in early 2006, Matt turned the standalone comparison shopping site into a multi-vertical ad distribution platform that serves over a billion impressions a month. Before Mpire, Matt was President of the corporate travel division of Expedia, Inc., the world's largest online travel company, where he launched the corporate travel business from an idea to a billion dollar worldwide leader in just a couple of years. Prior to Expedia, Matt was a founding partner of the next generation entertainment company, AtomFilms. He served as President of Atom Entertainment, a firm backed by both Sequoia Capital and Macromedia and was purchased by Viacom for $200M. Under Matt's direction, Atom captured over 20 million unique monthly users and became a leading consumer destination. Matt was the founding consumer products leader at RealNetworks launching many of the companies most successful products including the RealPlayer and its premium subscription software businesses. Matt also ran the market-leading Reflection X product line at AttachmateWRQ, a privately held provider of enterprise software. A Seattle native, Matt is a Puget Sound Business Journal 40-under-40 recipient (Sept. 2008), and he offers his extensive executive business insights through his personal blog, http://startupwhisperer.com.
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