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Women have become one of the most active groups within the blogosphere, with 36.2 million of them participating in blogs weekly. They’ve also become one of the biggest drivers of the dollar, with online communities like BlogHer raising millions from venture capital firms like Kleiner and Venrock. This session will give an in-depth explanation of why women have become such online powerhouses and where they’re spending time online. Some of the details will surprise attendees—like the fact that 74% of paying online casual gamers are women—and knowing exactly how marketing to women is different from marketing to men will help drive the highly profitable female demographic to a site. The session will also review successful tactics used by popular sites and how to take the engagement bloggers get from women online out of the blogosphere.
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Spike Jones was born in Dallas, Texas. Not that you should care, since Spike will never ask you where you’re from, either. After graduating from the “I can’t dance” cult of Baylor University with degrees in Environmental Studies and Journalism (read: tree-hugging hippie writer), he explored these United States and finally settled at a place they call the Brains on Fire back in the Year of the Golden Dragon (2000).
Brains on Fire? It’s the identity company that helps organizations become movements. Spike (Spike to his friends) began there as a storyteller at Brains on Fire and now handles new business hounding and strategic development of word of mouth movements for companies including BMW, Rawlings Sporting Goods, Dagger Kayaks, Don Pablo’s Mexican Restaurants, Fiskars Brands, Yakima, Perception Kayaks and Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement).
Spike sits on the Board of Directors for the Word of Mouth Marketing Association (WOMMA) and is the agent of enlightenment at speaking gigs including various private events (Michelin, Biltmore Estates, Susan G. Komen Foundation), the National Society of Collegiate Scholars, the Public Relations Society of America and the Association of National Advertiser's Senior Think Tank Committee.
Labeled “one to watch” from an anonymous answerer to our Net Promoter Survey, Spike is smart, good looking, athletic, persuasive and a rock star inside his own head. He also never passes up a chance to write his own bio.
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Jennifer Openshaw is a nationally recognized financial commentator, entrepreneur and author who appears regularly on Fox Business Network, contributes to Dow Jones’ MarketWatch, serves as AOL’s Family Financial Editor and hosts ABC Radio’s Winning Advice. In 1999, Jennifer founded Women’s Financial Network – a content, community and brokerage site for women since sold to Siebert Financial -- and was named one of the Internet’s 25 Rising Stars.
Today, Jennifer serves as President and Co-Founder of WeSeed, a networking site designed to bring the stock market to the 100 million Americans who don’t yet invest. WeSeed believes consumers are smarter than they think and can be successful by following the Peter Lynch principle of starting with the brands and products they already know and trust, rather than technical data and jargon.
Jennifer is frequently sought for her expertise in marketing to women and has advised such leading companies as Microsoft, Allstate, and LendingTree. She is author of the new book, The Millionaire Zone (Hyperion), which underscores the WeSeed theme of building wealth by leveraging what you already know and love. CNBC’s Jim Cramer said of Openshaw’s book: If I had The Millionaire Zone when I started, it would have been a straight line, a virtual fast lane to millionaire status.”
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