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Clicking with Diverse Audiences
Saturday, Sept. 20, 2008: 2:45 PM - 3:45 PM, 219
In this ever-diversifying and increasingly multicultural online world, how are diverse cultures and ethnic groups using the web? How can bloggers, online communities, gamers, webmasters attract more diverse readerships and user bases? This panel has experts to address these concerns and open your eyes on how to communicate better with everyone. Race, gender, nationality, cultural differences and global thinking will all be explored.
Participants
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James Andrews, Vice President, Ketchum Interactive|Founder, TheKeyinfluencer.com|Expert Blogger, FastCompany.com
James Andrews is the Vice President, Director at Ketchum Interactive specializing in the creation of online media/blogger strategy, web/application development, and content production. Ketchum Interactive clients include FedEx, Monster.com, Weight Watchers, Geek Squad, Wendy’s and Nokia. Andrews is based in Atlanta and manages a team of developers, designers and strategists based at Ketchum South.
Andrews has been working in the area of interactive/new media and non-traditional marketing for 15 years holding senior titles at Columbia Records, Ecko Unlimited and Isobar/Carat. His experience with brands such as Current TV, Sprite, Vibe Magazine and Proctor & Gamble places him in a unique category of executives that understand the convergence of both new media, content and digital lifestyle.
James blogs at Fastcompany.com as an Expert Blogger. He also maintains a blog at www.thekeyinfluencer.com where he covers the “business of pop culture” via news and interviews that span technology, new media, music business and youth/urban culture.
James Andrews attended UCLA, grew up in Silicon Valley, and lives in Atlanta with his wife and two children. He is an active speaker globally and is frequently quoted on the subjects of digital media, entertainment and innovative branding/marketing approaches.
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Gina McCauley was named to Essence magazine's list of the 25 Most
Influential African-Americans of 2007 for her work on What About Our
Daughters?, a blog dedicated to combating negative portrayals of
African-American women in popular culture. She is the founder of
Blogging While Brown, the first international conference for bloggers
of colour, and Michelle Obama Watch, which follows the good, the bad
and the ugly of the media's coverage of Michelle Obama. In addition to blogging, she is a freelance writer and her work as appeared in The Guardian, ESSENCE.com, and ESSENCE Magazine.
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Nicole is a European pioneer with a passion for digital rights, social media and the way technology is revolutionising how we live and interact with each other. She has an eagle eye for detail and a talent for (beta) testing your products, ideas, business plans, and other things related to social media and the impact you can have.
Never shy of 'expressing difficult truths' or offering up stingingly constructive criticism, she is certainly cruel to be kind (http://crueltobekind.org), but leaves you feeling glad you asked for her help. As the queen of the pre-conference podcast, she is a familiar face at major tech and social media events in Europe.
When she's not extending her own personal blogging empire, Nicole enjoys consulting, teaching and speaking on how the online world can benefit business.
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See also:
Sept. 20 at 5:00 PM: Where Do Your Visitors Come From & What Do They Do on Your Site?
Sept. 21 at 4:15 PM: 10 Ways to Build Your Readership
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Hadji Williams was a top copywriter and brand consultant, having spent over 15 years in the advertising and marketing worlds at Chicago and New York agencies great and small. Throughout his career Williams has developed top campaigns and brand-building concepts targeting every audience for clients across every category imaginable. Conversely, Williams came up on the South and West sides of Chi. Born to hardworking parents, his home life was stable but his neighborhoods were less than predictable. Typical inner-city pitfalls including: drugs, gangs, renegade police and random violence were common. But it was precisely this precarious environment tempered by his deep Christian faith that helped Hadji develop his unique business acumen, powers of observation and agile problem-solving abilities.
Today Williams is author of the business classic KNOCK THE HUSTLE (Winter 2005) plus its follow up, KNOCK THE HUSTLE: Vol. 2 (Fall 2007) along with C.R.E.A.M. (Spring 2008). He’s also an adjunct professor, having taught over 25 introductory and advanced advertising courses at Columbia College Chicago. Recently, Williams launched ProdigalPen Publishing, Inc., which is dedicated to the rich stories of America’s multicultural communities.
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